Private label products are those manufactured by one company and sold under another company's brand name. This business model offers numerous advantages, such as lower production costs, greater control over product quality, and the ability to create unique products that cater to specific consumer needs.
In this blog, we will explore the top 21 winning private label products that have proven to be successful in the market. These products span various categories, including beauty, health, home, and lifestyle, and have been carefully selected based on their market demand, profitability, and potential for differentiation. By examining these top-selling private label products, you can gain valuable insights and inspiration for your own private label business.
Top 21 Winning Private Label Products That Actually Sell
Selling private label products has become increasingly popular among entrepreneurs and businesses, as it provides an opportunity to establish a brand identity, build customer loyalty, and enjoy higher profit margins compared to selling products from well-known brands. To succeed in the private label market, it's essential to choose products with strong demand and the potential for differentiation. Here are the top products and brands you should consider selling alongside:
1. Essential Oils
Essential oils have gained immense popularity in recent years, thanks to their versatility and potential health benefits. Private label brands can tap into this market by offering unique blends or single-ingredient oils sourced from high-quality, organic ingredients. Some successful examples of private label essential oils include:
Plant Therapy: This brand focuses on offering pure, high-quality essential oils at an affordable price. Their extensive product line includes single oils, blends, and sets designed for specific purposes like relaxation or immunity support.
Edens Garden: Edens Garden is another popular private label essential oil brand, offering a wide range of single oils and blends. They prioritize transparency and quality, providing GC/MS test results for each product to ensure purity and potency.
2. Cosmetics
The cosmetics industry offers numerous opportunities for private label brands to create unique, high-quality products that cater to various consumer needs and preferences. Some successful private label cosmetics brands include:
ColourPop: Known for its affordable, high-quality makeup, ColourPop has gained a loyal following for its trendy and diverse product offerings, from eyeshadows and lipsticks to foundation and skincare products.
BH Cosmetics: This brand focuses on offering professional-quality makeup products at affordable prices, with an extensive range of eyeshadow palettes, makeup brushes, and lip products that cater to different styles and preferences.
3. Eyewear
With the ever-growing demand for fashionable eyewear, private label brands can differentiate themselves by offering stylish, high-quality frames at competitive prices. Some examples of successful private label eyewear brands are:
Warby Parker: This direct-to-consumer eyewear brand has gained popularity for its stylish frames, affordable pricing, and socially conscious business model. Their home try-on program allows customers to test multiple frames before purchasing, ensuring the perfect fit.
Zenni Optical: Zenni Optical offers a wide range of affordable eyeglasses and sunglasses, with a focus on providing a seamless online shopping experience. Customers can upload photos to virtually try on frames and choose from various lens options to customize their eyewear.
4. Vegan Products
As more consumers adopt plant-based lifestyles, the demand for vegan products has skyrocketed. Private label brands can capitalize on this trend by offering vegan alternatives to popular products, such as:
Ora Organic: This private label brand offers a range of plant-based supplements, including protein powders, vitamins, and probiotics, with a focus on clean, organic ingredients.
No Cow: No Cow specializes in dairy-free, high-protein snacks, such as protein bars and cookies, catering to the growing market of health-conscious, plant-based consumers.
5. Hair Growth
Products promoting hair growth and hair health are in high demand, providing opportunities for private label brands to create effective, targeted solutions. Some successful hair growth-focused private label brands include:
HairAnew: This brand offers a popular hair growth supplement that includes essential vitamins, minerals, and herbs to support healthy hair growth and thickness.
PURA D'OR: PURA D'OR focuses on natural hair care products designed to combat hair loss and promote hair growth, with products such as shampoos, conditioners, and serums that target specific hair concerns.
6. Digestive Supplements
Digestive supplements have become increasingly popular as consumers seek solutions to maintain gut health and improve overall well-being. Private label brands can target this market by offering high-quality, unique formulations. Some successful private label digestive supplement brands include:
Physician's Choice: This brand offers a range of supplements targeting gut health, such as their popular 60 Billion Probiotic, which combines various strains of probiotics with prebiotics for a comprehensive approach to digestive health.
Seed: Seed's Daily Synbiotic is a unique blend of probiotics and prebiotics designed to support gut health, immune function, and overall well-being. Their focus on scientific research and sustainable packaging sets them apart in the market.
7. Pet Supplies
The pet supply industry offers numerous opportunities for private label brands to create high-quality, innovative products that cater to pet owners' needs. Some examples of successful private label pet supply brands are:
Wild One: This private label brand focuses on stylish, functional pet products such as collars, leashes, toys, and grooming supplies. Their minimalist designs and commitment to using high-quality materials have resonated with pet owners.
The Honest Kitchen: The Honest Kitchen offers a range of human-grade, minimally processed pet foods and supplements that cater to health-conscious pet owners. Their products include dehydrated dog and cat food, treats, and supplements.
8. Cologne
Private label cologne brands can differentiate themselves by offering unique scents and high-quality formulations at competitive prices. Some successful private label cologne brands include:
Hawthorne: Hawthorne creates personalized colognes based on customers' preferences and lifestyles, as determined by an online quiz. Their tailored approach to fragrance and focus on high-quality ingredients sets them apart in the market.
Phlur: This brand offers a range of clean, hypoallergenic fragrances, with transparent ingredient lists and sustainable packaging. Customers can sample scents before committing to a full-sized bottle, ensuring a satisfying purchase experience.
9. Keto Snacks
As the ketogenic diet continues to gain popularity, private label brands can capitalize on this trend by offering keto-friendly snacks that cater to consumers' dietary needs. Some successful private label keto snack brands include:
SuperFat: SuperFat offers a range of keto-friendly, high-fat nut butter pouches in various flavors. Their focus on clean ingredients, convenience, and unique flavor combinations have made them popular among keto dieters.
HighKey: HighKey specializes in low-carb, sugar-free snacks that cater to the keto market, including cookies, brownies, and cereal. Their products offer satisfying alternatives to traditional high-carb snacks without sacrificing taste.
10. Protein Powder
Protein powder remains a popular dietary supplement among fitness enthusiasts and health-conscious consumers. Private label brands can tap into this market by offering unique, high-quality formulations. Some successful private label protein powder brands include:
Transparent Labs: This brand focuses on providing clean, transparently-sourced protein powders, such as their Grass-Fed Whey Protein Isolate. They prioritize ingredient transparency and offer a range of flavors to cater to various tastes.
Naked Nutrition: Naked Nutrition offers a variety of minimally processed protein powders, including whey, casein, and plant-based options. Their commitment to using simple, high-quality ingredients has garnered a loyal customer base.
11. Hemp-Based Products
As the demand for hemp-derived products grows, private label brands have the opportunity to offer unique, high-quality items that cater to this expanding market. Some successful private label hemp-based product brands include:
Charlotte's Web: This brand offers a range of hemp-derived CBD products, including oils, capsules, gummies, and topicals. They focus on quality and transparency, using U.S.-grown hemp and providing third-party testing results for their products.
Manitoba Harvest: Manitoba Harvest specializes in hemp-based foods, such as hemp seeds, protein powder, and hemp oil. Their commitment to sustainable farming practices and clean, simple ingredients has resonated with health-conscious consumers.
12. Smart Backpacks
Smart backpacks, equipped with features such as charging ports, anti-theft mechanisms, and water resistance, are becoming increasingly popular among tech-savvy consumers. Some successful private label smart backpack brands are:
NOMATIC: This brand offers sleek, functional backpacks and travel bags designed to cater to the needs of modern, on-the-go individuals. Their products feature built-in charging ports, RFID-blocking compartments, and durable materials, making them popular among tech enthusiasts.
XD Design: XD Design's Bobby backpack is known for its anti-theft features, such as hidden zippers, cut-resistant fabric, and integrated USB charging ports. Their focus on safety and convenience has helped them carve a niche in the backpack market.
13. Kids Toys
The kids' toy industry offers ample opportunities for private label brands to create innovative, high-quality products that appeal to both children and parents. Some examples of successful private label kids' toy brands include:
Fat Brain Toys: This brand focuses on educational toys that promote learning and cognitive development in children. Their products span a wide range of categories, such as building sets, puzzles, and games, catering to various age groups and interests.
Green Toys: Green Toys offers eco-friendly toys made from recycled materials, such as plastic milk jugs. Their commitment to sustainability and non-toxic materials has made them popular among environmentally conscious parents.
14. Baby Necessities
Private label brands can tap into the baby product market by offering high-quality, safe, and innovative baby necessities. Some successful private label baby necessity brands are:
Babyganics: This brand offers a range of baby care products, such as diapers, wipes, and skincare items, made from natural, plant-based ingredients. Their focus on gentle, non-toxic formulations has attracted health-conscious parents.
Hello Bello: Founded by Kristen Bell and Dax Shepard, Hello Bello offers a range of affordable, premium baby care products, including diapers, wipes, and lotions, with a focus on transparency and eco-friendly practices.
15. Travel Luggage
Travel luggage is an evergreen market, with opportunities for private label brands to create high-quality, functional, and stylish luggage solutions. Some examples of successful private label travel luggage brands include:
Away: Away offers a range of sleek, minimalist luggage options, including hardshell suitcases, soft-sided bags, and travel accessories. Their products feature built-in USB chargers and durable materials, making them popular among modern travelers.
CALPAK: CALPAK specializes in stylish, affordable luggage, offering a variety of suitcase designs, colors, and patterns. Their focus on fashion-forward designs and functional features has helped them carve out a niche in the luggage market.
16. Phone Accessories
The smartphone accessory market offers ample opportunities for private label brands to create innovative, high-quality products that cater to tech-savvy consumers. Some successful private label phone accessory brands include:
Anker: Anker is known for its range of reliable and affordable phone accessories, such as charging cables, power banks, and wireless chargers. Their focus on quality and customer satisfaction has helped them dominate the market.
Spigen: Spigen offers a variety of stylish and functional phone cases and screen protectors. Their products provide excellent protection and design options without breaking the bank, making them popular among smartphone users.
17. Workout Equipment
Private label workout equipment brands can tap into the growing fitness market by offering high-quality, innovative products that cater to various exercise needs. Some successful private label workout equipment brands include:
TRX: TRX has gained popularity with its suspension training system, which allows for versatile, full-body workouts with minimal equipment. Their focus on quality, portability, and functionality has resonated with fitness enthusiasts.
Bowflex: Bowflex is known for its range of home gym equipment, including adjustable dumbbells, treadmills, and home gyms. Their products cater to consumers looking for space-saving, versatile workout solutions.
18. Home Decor
The home decor market provides private label brands with the opportunity to create stylish, affordable products that cater to various tastes and budgets. Some successful private label home decor brands include:
Magnolia Home: Founded by Chip and Joanna Gaines of "Fixer Upper" fame, Magnolia Home offers a range of home decor items, such as furniture, rugs, and textiles, inspired by modern farmhouse aesthetics.
Parachute: Parachute specializes in premium home essentials, such as bedding, towels, and table linens. Their focus on high-quality materials, minimalist design, and sustainable practices has helped them gain a loyal following.
19. Automotive Parts
Private label automotive parts brands can cater to car enthusiasts and DIY mechanics by offering high-quality, affordable parts and accessories. Some successful private label automotive parts brands include:
ACDelco: ACDelco offers a wide range of high-quality automotive parts, including batteries, brakes, and filters. Their products are known for their reliability and compatibility with various vehicle makes and models.
Bosch: Bosch is a well-known brand in the automotive parts industry, offering products such as spark plugs, wiper blades, and fuel pumps. Their commitment to quality and innovation has helped them maintain a strong presence in the market.
20. Caffeine
Private label caffeine products, such as coffee and energy drinks, cater to the growing demand for caffeinated beverages. Some successful private label caffeine product brands include:
Death Wish Coffee: This brand offers extremely strong, high-caffeine coffee blends that cater to consumers looking for a powerful pick-me-up. Their bold branding and commitment to quality have helped them stand out in the coffee market.
Kirkland Signature: Costco's private label brand, Kirkland Signature, offers a variety of high-quality, affordable coffee options, including whole bean, ground, and K-Cup varieties, catering to the diverse preferences of coffee drinkers.
21. Office Supplies
Private label office supply brands can offer high-quality, cost-effective products that cater to the needs of various businesses and individuals. Some successful private label office supply brands include:
AmazonBasics: Amazon's private label brand, AmazonBasics, provides a range of affordable office supplies, including pens, paper, and computer accessories. Their focus on value and convenience has made them a popular choice among consumers.
Poppin: Poppin offers a range of stylish, modern office supplies and furniture, such as desk organizers, notebooks, and chairs. Their focus on design and functionality has helped them carve out a niche in the office supply market, appealing to consumers who value aesthetics in their workspaces.
Conclusion
In this blog post, we have discussed the top 21 winning private label products that actually sell. These products have been proven to be successful in the market and offer valuable opportunities for businesses looking to establish their own brands.
When considering selling online, it is important to conduct thorough market research and identify products that meet the needs and desires of your target audience. By focusing on high-quality, unique products at affordable prices and using effective branding and marketing strategies, businesses can successfully establish themselves in the market and build a loyal customer base.
By taking inspiration from these examples and applying the principles discussed in this blog post, businesses can successfully establish themselves in the private label market and achieve long-term success.
